Digital Marketing and Strategy



TIERRA Artesanal Face Mask is the latest addition to the Upgrade Jane family. This artesanal face mask is the earth's best kept secret to achieve perfect skin, with cinnamon and honey key notes it is not only organic but also 100% edible!

For the Advertising campaign of F/W 2017 we sought the best place we could think of that could represent this particular face mask, earth itself. We chose a western-themed styling with a Vintage Ralph Lauren coat - worn as a dress and a black sun hat. 

Model: Rylee Dahl

Styling + Creative Direction: Upgrade Jane

Photography: Alejandro Rios G