Digital Marketing and Strategy



If you are keen to fashion and you follow trendsetter babes on social media like we do, you must’ve picked up on one of the major upcoming fashion trends for Fall 2017 by now. The sock boot. We have seen them on many fashion shows, then they made their way to street style influencers, until being finally picked up by fast-fashion retailers like H&M or Zara. 

I often find myself replaying in my mind the “Cerulean Blue” scene from Devil Wears Prada. This scene resonated so deeply within me, that made me study upcoming trends from the moment they hit the runway, no matter how innovative or daring. With this being said, my earliest memory of seeing this major trend on the runway was from Yeezy’s Season 2 Fashion Show (waaay before they appeared to be one of  Demna Gvasalia’s creations for Vetements or Balenciaga). However, if your product is worn by several influencers (or Queen RihRih) right off the runway, then you’ll inevitably have huge success. 

So how should you wear this avant-garde shoe? First things first, acquire your pair of sock boots in a bold statement color, whether it be red, yellow or hot pink (more options in the guide). Don’t be afraid to leave all the personality to your boots keep the heel high and the color bright!

For our #UJApproved styling with this Fall 2017 trend we picked out two vital styles: plaid + statement color. That’s why we chose this upcoming piece of Francisca Showroom new collection and Zara’s very own version of the Balenciaga boots. Check out our stunning editorial shot by Monique Rodriguez and co-styling by us!