Digital Marketing and Strategy

OJ Collection

The OJ Collection Shop is a contemporary fashion boutique with classic luxury pieces (think of our very own Colette store located in Texas). Inspired by mothers and daughters, they carry a wide selection of accessories and prêt-à-porter statement pieces for all ages, and men too. You can find a pair of Salvatore Ferragamo ballerina flats and pair it with an English Factory piece while also looking out for the little ones in your circle.

We created an editorial campaign focusing on the S/S 2018 collection, a romantic and historical setting integrating classic elements while showcasing our Jane essence in the editorial campaign. 

The brand's social media websites have been under our management since early 2018, showing a dreamy yet stable increment in organic followers, and impressions per post, reaching wider audiences and creating brand connections with the consumer through several strategies; such as, giveaways, personal messages, and live social media stories.

Check out the first of many campaigns, featuring local talent with our very own creative direction in charge of Valeria and Ale.

Photography: Alejandro Quintanilla

Model: @ayssanicole

Styling: Upgrade Jane





Model: Rylee Dahl 

Photographer: Alejandro Quintanilla

Creative Direction and Styling: Upgrade Jane 

MUA: Alda Garza for Mosh Make-Up Studio