Digital Marketing and Strategy

Francisca Showroom

FRANCISCA SHOWROOM - Francisca Showroom started as a showroom in Mexico, catering to women who enjoyed fashion and sought quality fabrics with exquisite design. When the store made the decision to become international and open doors in South Texas, the Upgrade Jane creative team was required to brand the Showroom as a store which carries pieces for any fashionista, from any age, in many styles.

We curated items from their Fall 2016 Collection, which included soft leathers, suede pieces and black laced-up dresses. We scouted the model, styled the clothing + invited ATX-based photographer Jesus Acosta to be in charge of the visuals.

You can shop Francisca Showroom's latest arrivals in their online store. 

Photographer: Jesus Acosta

Creative Direction: Upgrade Jane

Styling: Upgrade Jane 

Model: Paloma Alexandre

Photographer: Monique Rodriguez 

Creative Direction: Francisca Showroom

Styling: Upgrade Jane 

Model: Anna Cash